Aida Framework: How Our Expert Ranking Algorithm Really Works (and Why It Matters to You)

The AIDA Framework introduces a sophisticated algorithm designed to create a fair, dynamic, and high-quality marketplace for experts and clients. Let’s dive deep into how this algorithm works and why it’s beneficial for all parties involved.

1. Membership Validation and Access Restriction

The first layer of the algorithm focuses on membership validation:

• Function: mh_restrict_access()
• Purpose: Restricts access to specific pages (profile submission, messages, settings) for non-paying members.
• How it works:
  • Checks the current URL against a list of restricted pages.
  • If a non-member tries to access these pages, they are redirected to the membership checkout page.

This ensures that premium features are exclusive to paying members, incentivizing membership sign-ups.

2. Message Functionality Control

Several functions work together to control messaging capabilities:

• Functions: mh_block_messages(), mh_filter_components(), mh_redirect_message_clicks(), mh_block_message_api()
• Purpose: Prevent non-members from sending or accessing messages.
• How it works:
  • Removes the message creation action for non-members.
  • Unsets the message component for non-members.
  • Redirects clicks on message-related elements to the checkout page.
  • Blocks API access to messages for non-members.

This creates a clear distinction between member and non-member capabilities, further encouraging membership sign-ups.

3. Listing Filtration

• Function: filter_listings_by_membership()
• Purpose: Filters listings visible to non-members.
• How it works:
  • Modifies the main query for listing archives.
  • For non-members, it excludes listings that require membership.

This approach allows non-members to see some content, creating a “teaser” effect that showcases the platform’s value.

4. Expert Scoring System

The core of the algorithm lies in its expert scoring system:

• Function: calculate_expert_score()
• Purpose: Calculates a comprehensive score for each expert.
• Components: a. Total Revenue (25%): Reflects commercial success. b. Number of Reviews (20%): Indicates experience and client base. c. Average Review Quality (25%): Ensures high customer satisfaction. d. Response Rate (15%): Rewards prompt communication. e. Continuous Membership Duration (15%): Rewards long-term platform commitment.

5. Continuous Membership Tracking

• Functions: get_continuous_membership_duration(), update_continuous_membership_start()
• Purpose: Track and reward continuous membership.
• How it works:
  • Stores the start date of continuous membership.
  • Calculates the duration in months.
  • Resets to zero if membership lapses.

This mechanism encourages consistent membership renewal and long-term platform commitment.

Why This Algorithm Benefits Everyone

1. For Experts:
   • Fair Representation: Multiple factors ensure a holistic evaluation.
   • Incentive for Quality: Encourages maintaining high standards and active client engagement.
   • Loyalty Rewards: Long-term members gain a competitive advantage.
2. For Clients:
   • Quality Assurance: Higher-ranked experts have proven track records.
   • Transparent Choices: Clear ranking system aids decision-making.
   • Diverse Options: The system promotes both established and promising experts.
3. For the Platform:
   • User Retention: Continuous membership scoring reduces churn.
   • Quality Control: Naturally filters out underperforming experts.
   • Increased Engagement: Motivates experts to actively participate and improve.
4. For the Community:
   • Meritocracy: Success is based on performance and satisfaction.
   • Continuous Improvement: Competitive rankings encourage ongoing development.
   • Trust Building: Transparency in scoring builds trust among all parties.

The AIDA Framework’s algorithm is a comprehensive solution for creating a thriving expert marketplace. By aligning the interests of experts, clients, and the platform, it sets a new standard in the gig economy. This system not only ranks experts but also shapes behavior, encourages quality, and fosters a community of excellence.

As the platform grows, this algorithm will play a crucial role in maintaining high standards, driving engagement, and ensuring that everyone benefits from a dynamic, transparent, and continuously improving marketplace. The AIDA Framework is not just changing how expert marketplaces operate – it’s revolutionizing the entire concept of online professional networking and service provision.